Frilo shark full#

However, the uniqueness behind Frill Clothing is the customization of the clothing, meaning you might never run into someone with the same outfit. Sharon explains, Frill has one direct competitor and then numerous big box competitors like J Crew and LA Pultzer. Kevin then asks about competition for Frill Clothing. The girls will buy from them during 4 years in a row, and then the girls will return after they graduate for their bridal supplies. Kate then reveals that each girl typically spends $500 during rush week.

Since then, they have thousands of bridal parties contacting them to request that they make dresses.Д«arb then clarifies if a girl would order 7 different outfits from Frill during Rush Week. They started the bridal vision in January of 2013 when a picture of theirs went viral on social media. However, since starting Frill ClothingвЂ™s sorority division, the two girls have moved on to also start a bridal division. Robert then asks about the lead time in orders, and Kate explains that they take orders from February to May, and 70% of their sales come in during that short period of time. Last year, as seniors in college, they made $149,000 in sales. During those two years, they made $37,000 in sales and started the company with only $500. Upon questioning from Robert, since launch, Frill Clothing has done $400,000 in sales, but two of those years were when Sharon and Kate were still full-time students in college. Each piece of clothing is made in the United States. Lori then asks how much the skirt she was given for her samples would cost to make and what it would be sold for Sharon explains that that specific skirt costs $24 to produce and costs between $60 and $70 to purchase for the consumer. The point is that the girls feel like a team and look alike for the pictures.

Frilo shark full#

So on the first day, they would be wearing just a t-shirt, but by the end of the rushing week, they would have a full formal dress on. Sharon explains sororities have different themed days, and as the days go on, these days get more formal. Kevin then explains that he is lost on the subject, and does not understand if the goal is to get every girl to wear the same dress to sorority functions. Each piece is custom made for that price, but the total price depends on the number of girls in each sorority which can cause the final price to vary from the catalog price. Sharon explains, the dress she is wearing would sell for $120 to be custom made. There are over 3,127 sorority chapters across the United States and Canada, Sharon explains upon being questioned by Kevin about the validity of the business model.Д«arb then asks how much the girls behind Frill Clothing would charge for the dresses they are wearing while presenting. Sharon then explains вЂ“ outfits are unique to that chapter at that school, but the same outfits are used at different schools. Kevin then speaks up, wanting to clarify вЂ“ Frill would go to every sorority organization in the country and create a unique outfit for them? Robert also agrees. Frill comes to each chapter individually, hosts fittings, and provides samples to each chapter for fitting. Frill Clothing on Shark TankДЇrill solves all of these problems. In addition, Sharon explains, problems can arise from these bulk orders there could be too little in stock prior to ordering, the girls typically donвЂ™t get to try on clothes prior to ordering, and worst of all, they donвЂ™t know if another sorority at the same school will be willing the exact same outfit.

As a sorority girl herself, Kate was tired of buying expensive dresses and unflattering clothing year after year. Frill creates clothes that are designed for potential new members during вЂњrush week.вЂќ It has been a long-standing tradition for girls of the same sorority to dress up in matching outfits during rush week. Frill Clothing designs and produces formal clothing for sororities across the United States and in Canada. They have come to the Shark Tank to seek an investment of $100,000 in exchange for 20% equity in their company. Sharon and Kate are the two girls behind Frill Clothing.